Saturday, January 23, 2010

Microsoft Surface in the Retail Environment

Ever heard of Microsoft Surface?

According to the website, Surface is a revolutionary multi-touch computer that responds to natural hand gestures and real-world objects, helping people interact with digital content in a simple and intuitive way. With a large, horizontal user interface, Surface offers a unique gathering place where multiple users can collaboratively and simultaneously interact with data and each other.

One of the areas that Microsoft Surface can be used is in a retail setting. Microsoft Surface can connect customers with more and richer product information and create collaborative sales engagements right inside retail outlets, connecting the physical store, sales staff and digital content. For example, Surface recognizes mobile devices, allowing customers to download product information, compare products, cross-sell related items, and select add-on features.

Microsoft Surface represents a fundamental change in the way we interact with digital content. Leave the mouse and keyboard behind. Surface lets you grab digital content with your hands and move information with simple gestures and touches. Surface also sees and interacts with objects placed on the screen, allowing you to move information between devices like mobile phones or cameras. The result is a fun, social and exciting computing experience like you’ve never had before.

Microsoft Surface provides tremendous potential for businesses to improve communication, and be more efficient in how they deliver information and services to their customers. The intuitive and approachable interface is easy to learn and the familiar software platform makes it easy to manage, too. The multi-touch and multi-user capabilities create an incredibly collaborative experience, where sharing and exploring information is easier than ever.

The video below show the Retail Solution for Surface from Avanade and Accenture.



There are so many possibilities for Microsoft surface in different retail settings. To find out more on how Avanade can enable your environment with Microsoft Surface, please feel free to call us in the Calgary office at (403) 476-1473 or email us.

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